Myth: growing the member count grows the community Adding members to a community that hasn't found its core just dilutes signal and accelerates churn. New people arrive, feel nothing, and leave louder…
Myth: ambassadors will work for the love of it Unpaid, unstructured ambassador programs run on goodwill, and goodwill is a depleting resource. Your best volunteers burn out in 8-12 weeks because the a…
Myth: onboarding is the first day Treating onboarding as day one ignores where people actually churn: the gap between joining and their first real win. Most members quit in week 2-3, fully 'onboarded'…
Myth: post daily to keep the community alive Founder posting daily trains members to consume, not contribute. You become a broadcast channel with a comment section. The more you fill the room, the les…
Myth: strict rules upfront keep a community civil A 20-item rulebook on day one signals 'we expect bad behavior' and scares off the people you want. Nobody reads it, and you end up enforcing rules inc…
Myth: just ask members what they want Members tell you what they think they should want, not what they'll do. Stated preference and revealed behavior diverge constantly — they ask for more content, th…
