Does asking people to confirm their email kill your growth?

Does asking people to confirm their email kill your growth?

Some guides say double opt-in (where a new subscriber clicks a confirmation link in a first email) is outdated and shrinks your list. Yes, fewer people finish, but the ones who do are gold, and that's the whole point. They proved the address is real and they truly want you, which protects you from typos, bots, and fake signups that wreck your reputation.

Why it's worth it:
— You catch dead and mistyped addresses before they hurt you.
✅ Turn on double opt-in in your tool's signup settings.
— You start with a list that inbox providers learn to trust.

A smaller, confirmed list delivers better than a big, unverified one.

Tiny homework: check whether your signup currently confirms emails or accepts them blindly.

New here? Start with the basics above.