Will the word "free" send your email straight to spam?
You've probably seen scary lists of "spam trigger words" like free, sale, or buy now. Here's the truth in 2026: modern spam filters barely care about single words. They judge sender reputation, how many people open and reply, and whether your setup is verified. A trusted sender can write "free guide" all day.
What actually decides your fate:
— Your sending reputation (do people engage with you?).
✅ Set up the verification records SPF and DKIM (DKIM is basically a signature proving the email is really from you).
— Real, wanted content that earns opens and clicks.
Stop rewriting subject lines to dodge "banned" words. Fix reputation instead.
Tiny homework: search your inbox tool's settings for "DKIM" and check if it shows a green checkmark.
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Inbox 101
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Will the word "free" send your email straight to spam?
Этот пост опубликован в Telegram-канале Inbox 101. Подписаться можно по ссылке: @inbox_oneoone.