Myth: a friendly email thread counts as the deal
The brand is warm, the chat is easy, so a written contract feels cold and unnecessary. The opposite is true — a clear document protects the friendliness.
Why it matters: without written scope, "can you also do a Story?" creeps in, and you have no line to point to.
Simple example: email says "one post, $600." Three weeks later they expect a Reel too. A one-page agreement listing exactly "1 in-feed post" ends that politely.
Good news: it doesn't need a lawyer. A simple email listing deliverables, fee, usage, and payment date is a real agreement.
Your move: before you create anything, send a short "here's what we agreed" recap and ask them to reply "confirmed."
Deal Desk 101
@DealDesk101
Myth: a friendly email thread counts as the deal
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