Cost cap eating your delivery? You skipped the warmup.

Cost cap eating your delivery? You skipped the warmup.

Cost cap (you tell Meta your max CPA, it spends to hit it) chokes if you set it too tight on day one.

— Step 1: launch with the cap 20-30% ABOVE your target. Let it learn cheap conversions exist.
— Step 2: once it's spending steadily (3-5 days, 50+ events), tighten the cap by ~10%.
— Step 3: spend drops? You went too far. Loosen back up 5%.
— Step 4: repeat the squeeze weekly, not daily.

The mistake everyone makes: setting the cap at your dream CPA and wondering why delivery is dead.

Risk: tightening mid-learning resets everything. Only squeeze AFTER it stabilizes.

Try the warmup on your next launch, not a live earner.