Found winners in ABO? Here's the clean handoff to CBO.
ABO (ad set budget optimization — you set budget per ad set) is your lab. CBO is your scaler. Don't mix them up.
— Step 1: test 4-5 ad sets in ABO at $20 each, one audience each. Let them hit 50 conversions or 3 days.
— Step 2: pull the 2-3 that beat your target CPA. Note the winning AUDIENCES, not just creatives.
— Step 3: build a fresh CBO, drop those proven audiences in as ad sets, start at 3x your test budget combined.
— Step 4: leave it. No edits for 3 days.
Risk: a $20 test winner can flop at scale — small samples lie. Re-test if CPA doubles.
Graduate ONE winner at a time.
Scale or Stall
@ScaleOrStall
Found winners in ABO? Here's the clean handoff to CBO.
Этот пост опубликован в Telegram-канале Scale or Stall. Подписаться можно по ссылке: @ScaleOrStall.