<b>First-party data: past the buzzword</b>
Everyone says "collect first-party data." Few say how, or what to do with it. These do.
— <b>1. The data clean room explainer</b> — what Google PAIR and Amazon AMC actually let you match, and what they don't. Source: AdExchanger.
— <b>2. Zero-party data collection patterns</b> — preference centers and quizzes that people actually fill in. Source: Tinuiti blog.
— <b>3. Progressive profiling</b> — asking for one field at a time instead of a 12-field wall. Source: HubSpot blog.
— <b>4. Consent as a competitive moat</b> — why opted-in data outperforms bought data on every metric. Source: McKinsey.
Skip if you've never run a paid campaign. Essential as third-party signal keeps degrading.
That's the stack for this week. Forward to a teammate.
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<b>First-party data: past the buzzword</b>
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