<b>Lifecycle orchestration beyond drip campaigns</b>

<b>Lifecycle orchestration beyond drip campaigns</b>
The gap between "sequence of emails" and "real-time journey" is where these live.

— <b>1. Event-triggered vs time-based flows</b> — why behavior beats calendars, with the abandoned-browse example. Source: Customer.io blog.
— <b>2. Frequency capping across channels</b> — stopping the four-message-in-an-hour pile-on when channels don't talk. Source: Braze blog.
— <b>3. The "do-nothing" control group</b> — measuring whether your lifecycle program does anything at all. Source: Reforge.
— <b>4. Quiet hours and timezone logic</b> — the unglamorous detail that prevents 3am pushes. Source: OneSignal docs.

Skip if you send one newsletter on a schedule. Essential if you run triggered journeys across two-plus channels.

That's the stack for this week. Forward to a teammate.