<b>Feature flags, but for marketers</b>

<b>Feature flags, but for marketers</b>
The experimentation infra engineers take for granted is finally reachable for growth teams.

— <b>1. Flags vs A/B tests</b> — when you want a kill switch vs a measured experiment, clearly separated. Source: LaunchDarkly blog.
— <b>2. Server-side experimentation for SEO safety</b> — running tests without cloaking risk or layout-shift penalties. Source: GrowthBook docs.
— <b>3. Sample ratio mismatch, explained</b> — the silent bug that invalidates half of all A/B tests. Source: Microsoft ExP team.
— <b>4. Bayesian vs frequentist for small traffic</b> — which framework lets you call a winner sooner. Source: Convert.com blog.

Skip if you can't get 1,000 conversions per variant. Essential if you're shipping page tests on real traffic.

That's the stack for this week. Forward to a teammate.