Identity resolution without the vendor pitch Stitching one human across devices is the hardest part of any stack. Vendor-neutral reads only. — 1. "Deterministic vs probabilistic matching" — when a hashed email beats a fu…
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Reverse ETL reads worth your weekend The layer that pushes warehouse data back into your tools is finally documented well. Five picks: — 1. Hightouch's "Composable CDP" whitepaper — the clearest argument for ditching pac…
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Switch attribution models without starting a turf war The change-management checklist, not the math one. 1 — Run the new model in shadow alongside the old one for a full sales cycle. Why: showing both numbers side by sid…
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Consent plumbing, done properly Most teams bolt on a banner and call it compliance. These go a level deeper on the wiring. — 1. Google Consent Mode v2 advanced vs basic — Simo Ahava's breakdown of what actually fires bef…
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Experimentation, plumbed into the warehouse Five links on A/B testing that ties back to revenue. 1. Feature flags vs experiments — they overlap but aren't the same, here's the line. Source: a PostHog explainer. 2. Statri…
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