<b>Top-of-funnel informational content is now a charity donation to Google. Stop funding it.</b>

<b>Top-of-funnel informational content is now a charity donation to Google. Stop funding it.</b>

The "what is", "how does", "benefits of" articles you grind out get summarized into the Overview with maybe a citation crumb. You did the research, the AI took the credit, the user never came.

<b>Shift the budget down-funnel: decisions, comparisons, pricing, real reviews. That's where clicks still survive.</b>

Writing beginner guides in 2026 is writing training data for free. Fight me.