<b>Keywords are dead weight. The model thinks in entities, and most of you still don't have one.</b>

<b>Keywords are dead weight. The model thinks in entities, and most of you still don't have one.</b>

AI search recognizes things — companies, people, products — not strings. If your brand isn't a clear entity in Wikidata, Knowledge Graph, and consistent across the web, you're invisible to the synthesis layer no matter how many keywords you stuff.

<b>Become a thing the machine knows, or stay a string it ignores.</b>

Entity-building is the new keyword research. Fight me.