<b>Hot take: most of the AIO "traffic apocalypse" screenshots are seasonal noise dressed as a trend.</b>

<b>Hot take: most of the AIO "traffic apocalypse" screenshots are seasonal noise dressed as a trend.</b>

People pull a 28-day dip, ignore the year-over-year, ignore the algo update that hit the same week, and blame AI Overviews because it's the scary new thing. Correlation cosplaying as causation.

<b>Before you declare AIO killed your traffic, isolate it from the four other things that moved.</b>

Do the boring forensic work. Most can't, so they panic instead. Come fight me.