<b>Run the link-in-bio hub as a managed asset</b>

<b>Run the link-in-bio hub as a managed asset</b>

A creator's bio link is prime real estate you're often paying for. Treat it like a landing page with an SOP, not a dumping ground.

<b>Structure rules (max 3 active offers):</b>
— Slot 1: current campaign BOFU offer
— Slot 2: evergreen best-performer
— Slot 3: their own thing (keeps it authentic)

<b>Maintenance cadence (owner: you, trigger: weekly):</b>
— Swap expired campaign links out within 24h of campaign end
— Verify each link resolves + carries UTMs
— Check the hub loads under 2s on mobile

<b>If X then Y:</b>
— If a campaign ends and no replacement is ready → revert slot to evergreen, never leave a dead link
— If hub CTR drops 2 weeks running → reorder slots, BOFU to top

<b>Definition of done:</b> 3 slots filled, all links live and tracked, load time checked, logged with date.

Rule: a dead bio link is a daily silent loss — set a calendar trigger on every campaign end date so nothing expires unattended.