<b>Multi-platform link routing: one link, right destination</b>

<b>Multi-platform link routing: one link, right destination</b>

Sending every creator to the same homepage wastes their context. Route by platform and intent so the landing matches the click.

<b>Set up a routing layer (owner: you, trigger: campaign launch):</b>
— Use one branded short domain (go.yourbrand.co), not raw affiliate URLs
— Each creator gets a unique slug that 301s to the deep link + their UTMs baked in

<b>Routing rules:</b>
— TikTok/IG mobile traffic → deep link into app product screen, fallback to mobile web
— YouTube description → category page (higher intent, more browsing)
— Bio link → link-in-bio hub with their 2-3 active offers
— If app not installed → deferred deep link so post-install lands on product

<b>Checklist per link:</b>
— Resolves on iOS, Android, and desktop
— Carries UTMs through the redirect (test the final URL)
— Logged in the link registry with creator + offer + date

<b>Definition of done:</b> every short link tested on three devices and recorded. Rule: if a deep link can't fall back gracefully, ship a plain mobile-web link instead — a broken app handoff loses the sale silently.