<b>Set your attribution window before launch, not after a dispute</b>

<b>Set your attribution window before launch, not after a dispute</b>

The number-one creator-payout fight is "my link drove that sale." Define the rules in writing first so payout is mechanical, not arguable.

<b>Decide and document these four:</b>
— Attribution model: last-click is the default; if you run multi-touch, state the split
— Cookie window: how many days a click counts (7, 14, 30 — pick one, write it)
— Cross-device: does a click on mobile, purchase on desktop, still count? (yes if you have deterministic ID)
— De-dup rule: if two creators' links touch one buyer, who gets paid?

<b>If X then Y:</b>
— If sale falls outside the window → no commission, and the creator knew the window upfront
— If a coupon code and a link both fire → code wins (it's deterministic), document this

<b>Definition of done:</b> window, model, and de-dup rule are written into the contract and visible in the creator's dashboard.

Rule: never change attribution rules mid-campaign — grandfather existing deals. Trust is the asset; one silent rule change burns the whole roster.