<b>Trench note: vague testimonials convert worse than none</b>

<b>Trench note: vague testimonials convert worse than none</b>
"This changed my life!!" reads as fake because it IS the default fake-review voice. Specificity is the credibility lever.
— Weak: "I feel amazing."
— Strong: "Tuesday I noticed my rings fit again. By the 3rd week I stopped hiding in the back of photos."
Numbers, days, mundane details, small wins. The boring specific beats the loud generic every time because the brain reads texture as truth.
Use real customer voice where you can, frame as individual experience, never as a guaranteed result.
Go test it: take your top testimonial and add one mundane specific detail and one timeframe. Re-run the same PL.