<b>The subscribe-and-save trap on nutra AOV</b>

<b>The subscribe-and-save trap on nutra AOV</b>
Low ticket subscription looks like genius for LTV until your chargeback rate eats the margin. The trenches version: lead with the multi-bottle one-time, not the sub.
— 3-6 bottle one-time bundles raise AOV upfront with no rebill risk.
— Frame as "the full protocol" or "don't reorder mid-streak."
— Offer sub as a small discount AFTER they pick a bundle, not as the default.
Subscriptions on cold paid traffic generate the angriest chargebacks in this game. One-time bundles bank the cash now and your processor stays happy.
Go test it: run a 3-bottle one-time as default against sub-as-default. Watch refund rate, not just initial conversion.