<b>Quiz funnels: the friction IS the asset</b>

<b>Quiz funnels: the friction IS the asset</b>
Counterintuitive but the trenches taught me this: a 6-8 question quiz before the offer often beats a clean direct pre-lander on weight-loss and skin.
— Each answer is micro-commitment. By question 5 they've invested, sunk cost kicks in.
— You collect intent data to personalize the result page ("based on your answers...").
— The result page feels earned, not pitched.
The friction filters tire-kickers and warms the buyers who push through. Cold traffic hates a quiz; warmed-up traffic eats it.
Go test it: build one quiz path against your best direct PL. Match the traffic source. Compare cost-per-sale, not click cost.