<b>Trench note: keep claims OUT of your assets, not just softened</b>

<b>Trench note: keep claims OUT of your assets, not just softened</b>
The move isn't writing weaker health claims. It's putting zero hard claims in YOUR controlled assets and letting the testimonial voice carry the implied benefit.
— Your copy: questions, stories, "what if," creative framing.
— The benefit lives in a quoted user voice or implied by context, never stated as fact by you.
— Disclaimers actually present, not buried in 6pt gray.
This isn't a loophole, it's hygiene. Cleaner assets survive review longer, get fewer account dings, and you sleep better.
Frame everything as testing creative angles, never as medical truth.
Go test it: audit your top PL. Highlight every sentence YOU assert as fact. Rewrite each as a question or a story beat.