SOP: Launching your first test on a new platform

SOP: Launching your first test on a new platform

Run this whenever you spin up traffic on an ad source you've never used.

Stage 1 — Account setup
☐ Complete billing and verification before building anything (Owner: buyer)
☐ Read the policy doc for your vertical, note the banned terms
☐ Set an account-level daily cap as a hard ceiling

Stage 2 — Minimum viable test
☐ Launch one offer, one angle, three creatives
☐ Set the test budget at 3x your target CPA, no more
☐ Confirm tracking fires before spend starts

Stage 3 — Read the result
☐ Let it run untouched until the budget is spent
☐ Judge on CPA and click quality, not gut feeling
☐ Log what the platform taught you about pacing and approval times

Owner: media buyer. Trigger: new ad source. Done-when: the 3x-CPA test budget is spent untouched and the result is logged with a clear next step.

Save this. Run it every time.