SOP: Auditing conversion tracking before a big push

SOP: Auditing conversion tracking before a big push

Run this before you scale spend past your daily comfort zone.

Stage 1 — Trace one conversion
☐ Click your own ad and complete a real conversion (Owner: buyer)
☐ Confirm it appears in the ad platform, tracker, and network
☐ Check the payout value passed through correctly

Stage 2 — Check the macros
☐ Verify the click ID survives every redirect hop
☐ Confirm sub IDs map to the right reporting dimensions
☐ Test that a refund or rejection postback also fires

Stage 3 — Cross-check counts
☐ Reconcile yesterday's counts across all three systems
☐ Investigate any gap over 5%
☐ Log the audit date and who ran it

Owner: media buyer, second pair of eyes for the trace. Trigger: before scaling spend. Done-when: one real conversion is traced end-to-end and counts reconcile under 5%.

Save this. Run it every time.