A site monetized by its own info-product deserves a fatter multiple than the same traffic on affiliate links — and most buyers won't pay it.
Affiliate revenue is borrowed: someone else sets the payout and can cut it tomorrow. An owned digital product means YOU control price, margin, and upsells.
Same visitors, totally different revenue durability. Yet both list around 38-42x because buyers price traffic, not revenue quality.
The operator who recognizes owned-monetization is underpriced is the one stealing deals.
Does monetization TYPE move your multiple, or just the numbers?
Sell It Already
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A site monetized by its own info-product deserves a fatter multiple than the same traffic on affiliate links —
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