Slow cap increases are a leash, not 'protecting the offer.'

Slow cap increases are a leash, not 'protecting the offer.'

When you're crushing it and they drip your cap up 20% a week, that's not advertiser-side scarcity — it's the network keeping you dependent and unable to commit budget elsewhere. A real partner forecasts with you and front-loads cap when the data's clean. A handler keeps you hungry on purpose.

If your performance is up and your cap isn't, ask who benefits from the delay.

Agree or fight me 👇