Before you blame the network for low conversions, hunt your own tracking leaks. 5 steps.

Before you blame the network for low conversions, hunt your own tracking leaks. 5 steps.
Half the "scrub" accusations are self-inflicted. The hunt: 1) Fire a test conversion manually and confirm the postback lands. 2) Check for parameter loss on redirect — your sub-IDs vanishing kills attribution. 3) Verify HTTPS the whole chain; one HTTP hop drops referrers. 4) Test on a real mobile device, not just desktop. 5) Compare your tracker's count to the network's in real time. Fix your house before you accuse theirs.
Ever wrongly blamed a network? Agree or fight me 👇