FAQ schema is dead weight. Question-shaped H2s do the actual work.

FAQ schema is dead weight. Question-shaped H2s do the actual work.

Google deprecated most FAQ rich results, but the instinct lingers — people still cram FAQPage markup hoping AI eats it. The models don't need the markup. They need the literal question as a heading with a direct answer in the first sentence beneath it.

Write the question in your H2, answer it in your first line. That's the whole tactic.

No plugin required. Tell me I'm wrong.