Optimizing for ChatGPT and Gemini with one strategy is malpractice.
Gemini reaches into live Google index and AI Overviews — so classic SEO signals still carry. ChatGPT search leans on Bing's index plus its training prior, which means Bing visibility and brand-entity strength matter more than your Google rank. Same content, two completely different doors.
"AI search" isn't one channel. It's at least three, and they disagree.
If your deck has one "GEO plan," it's a guess. Fight me.
Overview Hot Take
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Optimizing for ChatGPT and Gemini with one strategy is malpractice.
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