Hot take: Bing Webmaster Tools is now more strategically important than Google Search Console.
ChatGPT search runs on Bing's index. Copilot runs on Bing. That's a huge slice of AI answers powered by a crawler most of you haven't logged into since 2019. You're obsessing over the index that's losing clicks and ignoring the one feeding the models.
The least-loved tool in your stack is quietly gatekeeping AI citations.
Go log in. Fight me.
Overview Hot Take
@OverviewHotTake
Hot take: Bing Webmaster Tools is now more strategically important than Google Search Console.
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