A 90-day traffic-diversification sprint adds more to your sale price than another year of growth.

A 90-day traffic-diversification sprint adds more to your sale price than another year of growth.
If one source is over 50%, run this before listing:
— Days 1-30: stand up an email capture and start collecting — a list is the only traffic a buyer fully trusts.
— Days 31-60: open a second discovery channel (social, video, referral) and prove it converts, even small.
— Days 61-90: document the new channels into the SOPs so they survive the handover.
You won't out-earn the diversification premium. Buyers pay up for sites that won't die from one algorithm change.
Still all-in on one source? Tell me your contingency plan.