A weak listing package costs you more than a weak site — buyers pay for clarity, not just cash flow.

A weak listing package costs you more than a weak site — buyers pay for clarity, not just cash flow.
Build the package in this order:
— One-line thesis: what it is, what it earns, why you're selling. Lead with the 'why you're selling' or they assume the worst.
— Trailing-12 P&L with add-backs itemized and justified.
— Traffic breakdown by source with a 24-month trend chart.
— Growth levers you DIDN'T pull, so the buyer prices the upside.
— Risk section you write yourself — owning the risks raises trust more than hiding them.
The package is the product. Polish it.
What's the first thing you'd cut from a listing? I bet it's the wrong thing.