SOP: Migrating campaigns to a new tracker

SOP: Migrating campaigns to a new tracker

Run this whenever you move traffic from one tracker to another.

Stage 1 — Mirror, don't switch
☐ Rebuild all offers and flows in the new tracker first (Owner: tracker admin)
☐ Run both trackers in parallel for 72 hours
☐ Reconcile click and conversion counts daily, accept under 2% drift

Stage 2 — Cut over
☐ Swap one low-spend campaign first as a canary
☐ Confirm postbacks fire to the network, not just internally
☐ Update DNS or redirect domains only after the canary proves clean

Stage 3 — Decommission
☐ Export 90 days of historical data from the old tracker
☐ Keep the old account read-only for 30 days
☐ Update every saved bookmark and report link

Owner: tracker admin. Trigger: tracker change approved. Done-when: counts reconcile under 2% and the canary campaign runs clean for a full day.

Save this. Run it every time.