SOP: Set Weighted Split-Test Traffic Across Offers

SOP: Set Weighted Split-Test Traffic Across Offers

Use when rotating 2+ offers in one geo slot without an even 50/50.

— Step 1: Assign integer weights, not percentages. Offer A=70, B=20, C=10. Sum = 100 for easy reading.
— Step 2: Reserve at least 10 weight for any new/unproven offer so it gathers data.
— Step 3: Pin weights for 72 hours minimum. Changing mid-test corrupts the sample.
— Step 4: Set a minimum-clicks gate (e.g. 300/offer) before you read results.
— Step 5: Record the start timestamp and weight snapshot in a change log.
— Step 6: After the gate, shift 10-15 weight toward the winner. Don't jump straight to 100.

Never rebalance off the first hour of data. Early variance lies.

Repeat: review weights weekly, rebalance only after the clicks gate is met.