A follow-up cadence that isn't just "bump"
Popular advice: "Follow up 3-5 times until they reply." Myth. Five identical nudges is one annoying message sent five times. Cadence is content, not frequency.
The blueprint:
— Touch 2: add a fact you didn't have at touch 1, never "just following up."
— Touch 3: change the ask to something smaller — a yes/no, not a call.
— Touch 4: the breakup. State you'll stop, and mean it.
— Space them 3, 5, 7 days. Widening, not stacking.
Three messages that each say something new beat seven that say "bump."
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A follow-up cadence that isn't just "bump"
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