4 inputs build a defensible creator rate card

4 inputs build a defensible creator rate card

Inputs to lock before you quote:
— CPV floor (cost per view): your view = a 2s+ watch, not an impression
— Engagement multiplier: ER above tier median earns +10-25%
— Usage rider: paid-ad whitelisting adds 30-50% on top
— Exclusivity window: 30/60/90 days, priced as a monthly retainer

Build order: start from a CPV anchor, multiply by forecast views, then layer riders. Quoting a flat fee first means you renegotiate every rider from a weak floor.

So what: price the deliverable, then sell rights and exclusivity as separate line items.

Benchmark: usage riders run 30-50% of base fee (n=180 IO terms, trailing 12mo).