The 4-step autopsy for a template that stopped working

The 4-step autopsy for a template that stopped working

Popular advice: "Your reply rate dropped, so write a fresh template." Myth. You're throwing away data to chase a feeling. Run the autopsy instead:

— Pull the last 50 sends and split opens from replies. A dead template still opens fine; it dies at the body.
— Read only your first two sentences aloud. If they describe you, that's the corpse.
— Check the send dates against any list you scraped from — saturation, not copy, kills 60% of "dead" templates.
— Swap one variable, not all four. Change the ask, hold everything else.

It's not a writing problem, it's a diagnosis you skipped.