Your tracker's built-in anti-fraud is theater. If fraud actually matters to you, you need a standalone layer.

Your tracker's built-in anti-fraud is theater. If fraud actually matters to you, you need a standalone layer.

Built-in fraud scoring inside a tracker exists to upsell you, not to catch sophisticated bots — it checks the obvious data-center IPs and calls it a day. A dedicated solution like a fingerprinting service or FraudScore catches the device-farm traffic your tracker waves through. Use the tracker's filter as a coarse first pass, never as your final word.

If one vendor sells you both the traffic measurement and the fraud verdict, who's grading their own homework?

Agree or fight me 👇