Pixel conversion tracking is a relic — server-to-server postbacks win every single time and it's not close.
Pixels live in the browser, so iOS privacy, ad blockers, and a closed tab all silently eat your conversions. A server-to-server postback fires from the network's server to yours with the click ID, immune to all of it. The only reason to keep a pixel is when a network refuses postbacks — and that refusal tells you everything about the network.
Why trust your revenue to a script the user can block with one extension?
Agree or fight me 👇
Verdict Desk
@VerdictDesk
Pixel conversion tracking is a relic — server-to-server postbacks win every single time and it's not close.
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