I tagged my traffic by source and found the network approving 91% from one and 52% from another — same offer.

I tagged my traffic by source and found the network approving 91% from one and 52% from another — same offer.
The blended 71% approval hid everything. Sub-ID breakdown showed push traffic approved at 91%, pop at 52%. I killed pop, doubled push, and net revenue rose 38% on lower spend. The network never told me; the data was sitting in my own sub-IDs.
Are you optimizing on a blended number that lies to you?
Agree or fight me 👇