Free email tool or paid one — when do I upgrade?
An ESP (Email Service Provider) is the tool that sends your emails, like Mailchimp or MailerLite. Most have a free tier for small lists.
Why it matters: free plans are perfect to learn on, but they often block automation or add their own footer, which can hurt trust.
— Step 1: Under ~500 subscribers and just starting? Free is totally fine.
— Step 2: Want automated welcome emails or to remove the tool's branding? That's your upgrade signal.
— Step 3: ✅ Don't pay for size you don't have yet — upgrade when a feature blocks you, not before.
Homework: check your tool's free limits so the next bill doesn't surprise you.
New here? Start with the basics above.
Inbox 101
@inbox_oneoone
Free email tool or paid one — when do I upgrade?
Этот пост опубликован в Telegram-канале Inbox 101. Подписаться можно по ссылке: @inbox_oneoone.