Why can a hidden unsubscribe link hurt you?
The unsubscribe link lets people leave easily. Hiding it backfires: annoyed readers hit "mark as spam" instead, which tells mailboxes you're junk.
Why it matters: a retailer buried their unsubscribe in tiny gray text. Spam complaints crept up and inbox placement slipped.
What they changed:
— Step 1: made the unsubscribe link clear and easy to find at the bottom
— Step 2: ✅ added a one-click option so leaving took zero effort
— Step 3: watched spam complaints over the next month
Result: spam complaints fell by 70%, and because fewer people reported them, more emails started reaching the inbox again. Letting people leave kindly protected everyone who stayed.
Tiny homework: open your last email and find your unsubscribe link. Just check it's easy.
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Why can a hidden unsubscribe link hurt you?
Этот пост опубликован в Telegram-канале Inbox 101. Подписаться можно по ссылке: @inbox_oneoone.