Bumped budget 80% and the campaign face-planted?

Bumped budget 80% and the campaign face-planted?

You tripped a learning phase reset (Meta re-optimizes when you change too much). Anything past ~20% in one move resets the algo's data and you're back to square one at a worse CPA.

Here's the exact ramp:

— Raise no more than 20% per move
— Wait 24h between bumps so it stabilizes
— Only raise when the last 3 days held CPA, not on one lucky day

Slow ramps feel painful when an ad is printing. Do it anyway.

Warning: even clean 20% steps can wobble on thin spend (