Wasting CBO budget on unproven creative? I tested in ABO first
Kept launching fresh creative straight into CBO and Meta would dump budget into one ad before the others got a fair read. Winners died unseen.
The two-stage flow that fixed it:
— Stage 1: tested all new creative in ABO (equal budget per ad set, $50 each) so every ad got a fair shot
— Stage 2: only the ads that cleared $35 CPA in ABO got promoted into a scaling CBO
— Killed everything that didn't clear the bar before it touched CBO
My CBO win-rate on new creative went from roughly 1-in-5 to about 1-in-2.
Risk: two stages is slower and costs test budget upfront — but you stop wasting scale-budget on duds. Test in ABO, scale in CBO. Run one batch through both stages.
Scale or Stall
@ScaleOrStall
Wasting CBO budget on unproven creative? I tested in ABO first
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