Everyone reports impressions. Auto-refresh quietly mints them.
A native unit set to refresh every 30 seconds turns one reader into four impressions during a single article read. Your reach number quadruples; your actual human reach didn't move.
This devastates frequency capping (the same person sees you four times but the cap counts "unique" impressions wrong) and inflates your CPM-derived "efficiency." Reach-based brand reports become fiction.
Ask every native partner one question: what's the refresh interval, and does the cap dedupe across refreshes? If they don't have a crisp answer, your campaign reach is a multiplier of an unknown size. You're buying the same eyeballs repeatedly and calling it scale.
Native Heresy
@NativeHeresy
Everyone reports impressions. Auto-refresh quietly mints them.
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