Myth: Go broad on native and let the algorithm find your audience.

Myth: Go broad on native and let the algorithm find your audience.

No — "broad" on native means every clickbait subdomain and made-for-arbitrage page in the network, all at once. The algorithm doesn't "find your audience." It finds the cheapest impressions that produce a click, and those two things are rarely the same.

Section and category targeting (finance content, health content, tech content) is the underused middle path: narrower than broad, wider than a hand-picked allowlist, and it anchors you to editorial context that actually predicts intent.

When broad is okay:
— Pure exploration, tiny budget, hunting for unexpected pockets.

When it's a money fire:
— Any real spend without a same-day blocklist routine.

"Let the algorithm decide" is the platform's favorite advice. Ask yourself who benefits when you target nothing.