Myth: If conversions are firing, your native tracking is fine.

Myth: If conversions are firing, your native tracking is fine.
No. Leaky tracking over-credits native and hides where money really goes. QA it in 6 steps:
— Click your own native ad and confirm the sub-ID passes intact to the LP and the pixel
— Check for duplicate pixel fires inflating one conversion into three
— Verify the network isn't claiming view-through credit you didn't authorize
— Test that ad-blockers don't silently drop your tracking (skewing data to non-blocker users)
— Confirm UTMs survive the redirect chain — each hop can strip them
— Reconcile network-reported conversions against your own backend; expect a 15-30% gap
Allegedly the network's count is gospel. It's a sales document. Did you reconcile it against your own database, or just trust the invoice?