30 October 2026
"Follow proven best practices and you'll convert." [BUSTED] The meta-myth under every other myth on this list. Why it spread: best practices let you outsource judgment to authority and feel safe in a meeting. "Baymard sa…
@AboveTheFoldHeresy
26 October 2026
"Generated copy converts as well as written copy." [MOSTLY MYTH] The new dogma: prompt it, ship it, the machine knows persuasion. Why it spread: it's fast and free, and "good enough" is hard to disprove without testing. …
@AboveTheFoldHeresy
23 October 2026
"Exit-intent popups recover lost conversions." [MOSTLY MYTH] The pitch: catch them as they leave, save the sale. Why it spread: the dashboard shows "emails captured," and a positive-looking number ends the conversation. …
@AboveTheFoldHeresy
19 October 2026
"Headlines must sell benefits, never features." [DEPENDS] Copywriting 101, repeated until it's reflex: "sell the hole, not the drill." Why it spread: it's a tidy maxim that makes junior copywriters feel like pros. The tr…
@AboveTheFoldHeresy
12 October 2026
"Countdown timers create urgency that converts." [DEPENDS] The staple of every launch page and "limited time" funnel. Why it spread: a ticking clock produces a fast, visible spike — easy to A/B-test into existence. The t…
@AboveTheFoldHeresy
09 October 2026
"Mobile users want shorter pages." [MOSTLY MYTH] The assumption: small screen, short attention, trim everything. Why it spread: it justifies hiding content, which is easier than designing for it. The truth: mobile users …
@AboveTheFoldHeresy
05 October 2026
"Red buttons convert best." [BUSTED] The "red beat green by 21%" HubSpot test became the most over-cited result in CRO history. Why it spread: it's a single, screenshotable rule and it lets people skip thinking. The trut…
@AboveTheFoldHeresy
30 September 2026
"A faster page always converts better." [DEPENDS] Google made speed a ranking factor and the whole industry turned it into a conversion religion. Why it spread: speed is measurable, and a falling number on a dashboard fe…
@AboveTheFoldHeresy
29 September 2026
"More white space increases conversions." [DEPENDS] Minimalism became a moral position somewhere around 2014. Why it spread: sparse pages photograph beautifully on Dribbble, and "clean" is praise nobody argues with. The …
@AboveTheFoldHeresy
28 September 2026
"More testimonials means more proof." [MOSTLY MYTH] The instinct: stack 20 quotes, overwhelm doubt with volume. Why it spread: testimonials are cheap to collect and adding more feels safer than editing. The truth: past t…
@AboveTheFoldHeresy
27 September 2026
🔗 Рекомендуем @NativeHeresy — соседи по теме (native ctr illusions).…
@AboveTheFoldHeresy
26 September 2026
"A rotating hero carousel shows more offers." [BUSTED] Stakeholders love carousels because everyone's slide gets to be "first." Why it spread: it solves a political problem (whose message leads?) by pretending it solves …
@AboveTheFoldHeresy
25 September 2026
"Always put the CTA above the fold." [DEPENDS] A rule so repeated it's stopped being questioned. Why it spread: it pairs with the fold dogma and gives designers a checkbox. The truth: a CTA only converts when the visitor…
@AboveTheFoldHeresy
24 September 2026
"A hero video boosts conversions." [MOSTLY MYTH] The myth rides on a few SaaS case studies and the general sense that video equals modern. Why it spread: video looks expensive, so it must be working. And it's fun to prod…
@AboveTheFoldHeresy
23 September 2026
"High-intent traffic needs a short page." [BUSTED] The logic: they already want it, so don't make them read. Sounds tidy. Why it spread: short pages are cheaper to build and "less is more" is unfalsifiable in a meeting. …
@AboveTheFoldHeresy
22 September 2026
"Add customer logos to build trust." [DEPENDS] Every template ships with a grey logo bar because someone decided gray logos equal credibility. Why it spread: logos are easy to source and look enterprise-y in a mockup. Th…
@AboveTheFoldHeresy
21 September 2026
"Fewer form fields always convert better." [DEPENDS] The famous "reduce 11 fields to 4, +120%" case study spread because it's a single number anyone can repeat in a Slack thread. Why it stuck: cutting fields is free and …
@AboveTheFoldHeresy
20 September 2026
"Above the fold matters most." [MOSTLY MYTH] The myth comes from 1990s newspapers, where the fold was a physical crease. Web people grabbed the metaphor and never let go. Why it spread: it's a clean rule you can audit in…
@AboveTheFoldHeresy
19 September 2026
Rolling out personalization without breaking the page "Personalize the landing page for every segment." [DEPENDS] It spread because personalization sounds like sophistication and vendors sell it. The truth: most personal…
@AboveTheFoldHeresy
18 September 2026
Settling the above-the-fold debate with your own data "Above the fold matters most." [DEPENDS] It doesn't, universally, and here's how to find out for your page. The myth spread from eye-tracking studies done on news sit…
@AboveTheFoldHeresy
17 September 2026
Writing an FAQ that closes instead of fills "Add an FAQ to cover loose ends." [MOSTLY MYTH] It spread as a dumping ground for whatever didn't fit above. The truth: most FAQs answer questions nobody asked while ducking th…
@AboveTheFoldHeresy
15 September 2026
Should the hero have a video? Decide first "Add a hero video to boost engagement." [DEPENDS] It spread because video feels modern and budgets love a deliverable. The truth: autoplay video often delays comprehension, slow…
@AboveTheFoldHeresy
14 September 2026
Building a value proposition that isn't a slogan "Communicate your unique value proposition." [DEPENDS] Repeated everywhere, defined nowhere, so people ship adjectives. The truth: "innovative," "seamless," "best-in-class…
@AboveTheFoldHeresy
13 September 2026
Diagnosing where the page loses people "High bounce rate means the page is bad." [MOSTLY MYTH] It spread because bounce is the easiest metric to misread. The truth: bounce alone tells you nothing about where attention di…
@AboveTheFoldHeresy
12 September 2026
The 5-second comprehension test, done right "Make a strong first impression." [DEPENDS] Vague advice that spread because it's unarguable and useless. The truth: first impressions are about comprehension, not polish. Run …
@AboveTheFoldHeresy
11 September 2026
Picking what to test, in order of leverage "Test button colors first." [BUSTED] It spread from a single green-vs-red story that became gospel. The truth: cosmetic tests need enormous traffic to detect tiny effects, so yo…
@AboveTheFoldHeresy
10 September 2026
The cut-don't-add design pass "Add visual interest so the page isn't boring." [BUSTED] It spread because designers fear blank space looks unfinished. The truth: ornament competes with the message for the same scarce atte…
@AboveTheFoldHeresy
09 September 2026
The objection map, before you write a word "Lead with your benefits." [DEPENDS] It spread because benefit-stacking feels positive. The truth: benefits don't convert a skeptic who's silently arguing with you. Map the argu…
@AboveTheFoldHeresy
08 September 2026
Rewriting button copy that actually fits "Use action verbs on your button." [MOSTLY MYTH] It spread as a cargo-cult rule, so every site shouts "Get Started." The truth: generic verbs describe your funnel, not the visitor…
@AboveTheFoldHeresy
07 September 2026
Building the mobile first screen, step by step "Cram the key message above the mobile fold." [MOSTLY MYTH] It spread when desktop rules were copy-pasted to phones. The truth: mobile users expect to scroll; the first scre…
@AboveTheFoldHeresy
