"Long-form pages convert better." [DEPENDS] The myth: more copy = more persuasion, so make every landing page a 4,000-word epic. Why it spread: a few famous Crazy Egg / long-copy case studies got generalized into law by …
@AboveTheFoldHeresy
"Above the fold matters most." [MOSTLY MYTH] The myth: cram everything important into the first 600px because nobody scrolls. Why it spread: it's true... for 2004, when scrolling was a chore and analytics couldn't see wh…
@AboveTheFoldHeresy
"How many form fields is too many?" "Fewer fields always means more conversions." [DEPENDS] The famous "reduce fields, win more leads" case studies hardened into law. The truth: fewer fields raises submissions but can lo…
@AboveTheFoldHeresy
"One page, one goal, one CTA." [DEPENDS] It spread from the "attention ratio" idea — every extra link is a leak, so remove all of them. The boring truth: reducing distractions helps on bottom-funnel pages where intent is…
@AboveTheFoldHeresy
"Follow conversion best practices." [MOSTLY MYTH] They spread because case studies are sticky: someone's 30% lift becomes everyone's gospel, stripped of the context that produced it. The boring truth: a "best practice" i…
@AboveTheFoldHeresy