$0.009 CPV from paid-UGC-as-ads

$0.009 CPV from paid-UGC-as-ads

UGC = user-generated-style content made for paid distribution, not organic posting.

An apparel brand compared 8 influencer organic posts vs 8 paid-UGC assets run as ads, equal $16k. n=2 arms.

Influencer organic: $0.07 CPV, borrowed audience
Paid UGC as ads: $0.009 CPV, bought audience

████████ influencer
█ paid UGC

Paid-UGC won on CPV because the brand controlled targeting and budget instead of renting a fixed audience — but it lost the influencer's trust halo. Different jobs, different math.

So what: buy UGC for scale and CPV; pay influencers for credibility you can't manufacture.

Benchmark: paid-UGC CPV runs $0.005–$0.02 vs influencer organic $0.04–$0.10.