A gaming blog added a server-side partner — fill rate climbed to 92%
Server-side bidding runs the auction on a remote computer, letting you add many more partners without slowing the reader's browser.
What happened: a gaming blog ran 5 client-side partners. Some ad slots, especially on long guide pages, kept going unfilled. Fill rate sat at 78%.
What they did:
1. Added a server-side connection bringing in 12 extra partners.
2. Kept the browser-side setup light and fast.
3. Tracked fill rate and load time.
Result: fill rate rose to 92% as the extra demand mopped up empty slots, and pages stayed fast.
In plain English: server-side lets you invite far more buyers without weighing down the page. Great for filling stubborn empty slots.
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A gaming blog added a server-side partner — fill rate climbed to 92%
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