Exclusivity added 70% to fee, 12% to performance

Exclusivity added 70% to fee, 12% to performance

A fintech app paid 6 creators a category-exclusivity premium vs 6 matched non-exclusive. n=12, 90 days.

Non-exclusive: $8k avg fee, 1.00x conversion index
Exclusive: $13.6k avg fee, 1.12x

██████ non-exclusive
█████████████ exclusive (fee)

Exclusivity raised cost 70% but lifted conversion only 12% — audiences didn't punish creators for running other finance brands as feared. The premium rarely paid for itself here.

So what: price exclusivity against measured lift, not assumed audience backlash; often it's not worth it.

Benchmark: category exclusivity commands 40–90% fee premium, lifts performance 5–15%.