Splitting the catalog into search bait and browse bait
Word is a 600K home-improvement channel audited their analytics and found two distinct video types, evergreen 'how to fix X' search videos and topical browse videos. They'd been treating them identically.
The fix a contact described, search videos got keyword-tight titles and stayed evergreen, browse videos got curiosity titles and timely uploads. They optimized each for its actual traffic source.
Outcome, search-video impressions rose 45% and browse-video CTR rose 30% within a quarter. Same channel, two strategies.
For a channel like yours, one title strategy for two traffic sources is leaving both half-optimized. confidence: medium-high.
Tube Room Leaks
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Splitting the catalog into search bait and browse bait
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